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Concord's premier florist no longer wanted to rely on the me-too, expensive Web site and services provided by a large, national florist association. Sales Renewal created an intentionally homespun looking eCommerce site and is delivering ongoing services that have: successfully differentiated the client from its competitors, kept their many existing customers coming back and targeted & attracted many new ones.
The bottom-line: a 34% increase in revenue (see chart).
Initial Services:
- Blueprint analysis & strategy
- New eCommerce Web site
- Strong emphasis on differentiating from chain competitors
- Integrated blog
Ongoing Services:
- Sales & marketing services:
- Online ad campaigns
- Email campaigns
- Monthly newsletter: editorial + production
- Search engine optimization
- Site submission services
- Promotions
- Technology services:
- Customer Dashboard
- Live + Test Web servers
- Domain name management
- Reputation protection services
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This real estate investment firm markets to Americans and Europeans (particularly the French) interested in investing in Manhattan real estate.
Initial Services:
- Blueprint analysis & strategy
- Dual English (.com) & French Web (.fr) sites
- Integrated blog
- Wiki-like Resource Center
Ongoing Services:
- Sales & marketing services:
- Search engine optimization
- Site submission services
- Technology services:
- Customer Dashboard
- Live + Test Web servers
- Domain name management
- Reputation protection services
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This financial planning firm wants to grow their existing business while also starting a related, new line of business. Sales Renewal's new site and ongoing services provide the client with many new ways to communicate & reach both old & new clients.
Initial Services:
- Blueprint analysis & strategy
- New 'Thought-Leader' Web site designed to attract both old and new customers:
- calendar prospects can use to schedule meetings
- Wiki-like Resource Center
- Integrated blog with content used in multiple places to leverage authoring work
Ongoing Services:
- Sales & marketing services:
- Monthly newsletter: production
- Online ad campaigns
- Search engine optimization
- Site submission services
- Technology services:
- Customer Dashboard
- Live + Test Web servers
- Domain name management
- Reputation protection services
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This business appraisal firm's site had not kept up with their evolving business strategy and they didn't want that to happen again. Sales Renewal's ongoing services ensure that their site will never be out of date again.
Initial Services:
- Blueprint analysis & strategy
- Redesigned 'info-rich' Web site
Ongoing Services:
- Sales & marketing services:
- Search engine optimization
- Site submission services
- Technology services:
- Customer Dashboard
- Live + Test Web servers
- Domain name management
- Reputation protection services
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